A seminal site in the history of beach volleyball won’t be part of the 2028 Summer Olympics.
The city of Santa Monica on Tuesday announced that despite nearly two years of negotiations, the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games, or LA28, “informed the city Friday that it plans to host beach volleyball elsewhere.”
“As the birthplace of the modern sport, the city of Santa Monica has been in discussions about hosting beach volleyball since Los Angeles’ first bid for the Games in 2016,” the city said. “Despite good-faith efforts to reach a deal that would benefit both the Santa Monica community and work for LA28, ultimately the two parties were not able to agree to terms around community benefits, operational details and financial guarantees.”
While beach volleyball began in Hawaii around 1915, “most credit Santa Monica in the mid 1920s for the creation of the current beach volleyball competition outline,” according to Nike Sports Camps.
Additionally, a 12,000-seat beach volleyball stadium near the Santa Monica Pier was “one of the cornerstones of an original venue plan that was instrumental in LA28 convincing the International Olympic Committee to award Los Angeles the 2028 Olympics,” the Orange County Register reports.
Despite that history, city officials were concerned about the economic impact of beach volleyball, as hosting the event was expected to incur more costs than tourism would bring in. Without hosting volleyball, the city is still expected to bring in millions in tourism dollars while drastically reducing expenses.
LA28 is now instead targeting Huntington Beach, which has hosted more Association of Volleyball Professionals events since 2000 than anywhere else, the Register added.